This refusal therefore triggers a return action (the rebound), and you receive this error notification. There is therefore no delivery of the message.
The email you sent is not accepted by the recipient's email service or ISP. In emailing, we classify different email statuses: delivered, opened, clicked, unsubscribed, blocked, spam, and bounces, also called bounces or errors.
CREATING A CLEAN EMAIL GROUP LISTING HOW TO
In conclusion: Never let your email addresses sleep for several months without using them! There is a very great risk of blocking: first, because you will not have had the opportunity to clean the bounces, then, because some subscribers could have “forgotten” to have registered and report your emails as spam.Ģ - Bounces: what is it and how to avoid it? Other strategies: improve the promise made during registration, set up a double opt-in procedure, set up a welcome program, make the unsubscribe button more visible….Cleaning your lists: This is the inevitable solution, stop communicating with your inactive consumers.Deactivation program: If the different re-engagement strategies have failed, it may be time to part with some of your inactive ones.Segmentation: It is important to treat your inactive subscribers differently.The different techniques to be implemented: The problem with inactive people is their bad influence on your reputation as a sender to ISPs. What is an inactive email? We can define this term by an email address that has not reacted for some time.
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